Post by account_disabled on Jan 22, 2024 9:23:12 GMT
Digital has long become an integral part of any business, organization, or personal brand. Depending on the characteristics, behavior and interests of the target audience, we prepare strategies, choose tools and try to achieve goals. Darya Sydorchuk , SMM manager of the All-Ukrainian public organization "Association of Lawyers of Ukraine", a graduate of the Targeted Advertising course , told about Social media marketing (SMM) as an effective tool for promoting the activities of non-governmental (public ) organizations , and shared her experience of mini- an instruction that works. From the editorial office . We asked Daria about studying at the course she finished in the fall. To which Dasha replied: The Targeted Advertising course became a bridge for me from goals and desires to reality. First , I improved my professional skills: I learned to install the Facebook Pixel myself, track conversions (I didn't have this experience before, because I mainly use the "Traffic" goal).
Learned more information about the analysis of the results C Level Executive List of advertising campaigns and what indicators are the norm. I realized that I do a lot correctly and efficiently, but at the same time, I found tools that I had not used before. Second , I improved my personal skills and became more confident in myself as a professional. Before, it always seemed to me that I was not ready for more, that I had no right to teach someone, that I could not share my expertise. And now 2.5 months have passed since the end of the course, when I go freelance. For 8 years, I worked in an office with a manager and a team, and now I am freediving, because there is a demand for my services. I am convinced that if I had not taken the course now, I still would not have dared to take this step and thought: "Maybe later, while I need to gain experience and knowledge." Thanks to WebPromoExperts for a high-quality, useful course, for my changes in life and for the fact that now I have paid consultations, and not advice from acquaintances))) One of the advantages of public organizations, in my opinion, is the unification of a wide range of people who share common interests, professions, and goals.
This is not a business where one person is the face and his reputation directly affects all further activities (although there are such cases). This is not a company that has big advertising and promotion budgets. It is mostly an independent, often apolitical organization. Agree, it is easier for non-profit organizations with socially important goals to negotiate free publication in the mass media, partner support, discounts. And in building a brand and developing trust in it, everything is easier, because you are not selling a product or service. You work for the benefit of a certain community. So, how to build communication with the audience through social networks and deliver key messages to the masses? 1. Purpose Before starting work with social networks, it is necessary to answer the questions "Why?", "For what purpose?". An example from experience. The purpose of the active life of the Association of Lawyers of Ukraine in social networks: Prompt, convenient and modern communication with the legal market, state bodies, and the media community.
Learned more information about the analysis of the results C Level Executive List of advertising campaigns and what indicators are the norm. I realized that I do a lot correctly and efficiently, but at the same time, I found tools that I had not used before. Second , I improved my personal skills and became more confident in myself as a professional. Before, it always seemed to me that I was not ready for more, that I had no right to teach someone, that I could not share my expertise. And now 2.5 months have passed since the end of the course, when I go freelance. For 8 years, I worked in an office with a manager and a team, and now I am freediving, because there is a demand for my services. I am convinced that if I had not taken the course now, I still would not have dared to take this step and thought: "Maybe later, while I need to gain experience and knowledge." Thanks to WebPromoExperts for a high-quality, useful course, for my changes in life and for the fact that now I have paid consultations, and not advice from acquaintances))) One of the advantages of public organizations, in my opinion, is the unification of a wide range of people who share common interests, professions, and goals.
This is not a business where one person is the face and his reputation directly affects all further activities (although there are such cases). This is not a company that has big advertising and promotion budgets. It is mostly an independent, often apolitical organization. Agree, it is easier for non-profit organizations with socially important goals to negotiate free publication in the mass media, partner support, discounts. And in building a brand and developing trust in it, everything is easier, because you are not selling a product or service. You work for the benefit of a certain community. So, how to build communication with the audience through social networks and deliver key messages to the masses? 1. Purpose Before starting work with social networks, it is necessary to answer the questions "Why?", "For what purpose?". An example from experience. The purpose of the active life of the Association of Lawyers of Ukraine in social networks: Prompt, convenient and modern communication with the legal market, state bodies, and the media community.