Post by account_disabled on Mar 14, 2024 6:24:06 GMT
“Would you like to embark on a journey based on your DNA ?” This is how the “ Let's open our World ” campaign begins, launched by the Danish agency “ Momondo ” last June 2nd. We have one world but a divided one. And we think that there are more things that divide us than those that unite us. The Momondo campaign, however, shows us that we are all connected in some way: 67 people are asked to undergo a DNA test to explore their origins. The participants, coming from all over the world, say they are very certain that they know their own DNA: they talk about their nations of origin, their customs, the nationalities they love most and those they love least.
But the results of the tests reveal what no one would have expected: everyone's Find Your Phone Number DNA tells of the most disparate origins. We all have a lot in common with each other. There is no such thing as a pure race. “There would be no such thing as extremism in the world if people knew their origins like this ,” says one of the test participants. A very strong campaign, very effective and which arrives at a very particular historical moment. And the video immediately went viral online: so far, YouTube tells us of a number approaching 6 million views. On both Facebook and Twitter the hashtags # DNAjourney and # letsopenourworld ” are popular all over the world. momondo momondo 2 Accept Advertisement cookies to view the content.
Even Google-addicts search a lot for the video and the campaign: Google Trends tells us that the queries " dna journey ", " dna journey momondo " and " momondo dna test " have seen a surge in the last two weeks. DNA Without a doubt, Momondo's marketing choice is a good one: a travel comparator which, with such a strong campaign, invites you to travel, get to know the world to break down barriers, and proves capable of reaching the user's feelings and linking them to their own. brand name. Furthermore, on its portal, Momondo offers the chance to win a DNA test kit as well as a trip to every single state you come from. DNA In short, the emotions conveyed through one's advertising campaigns seem to represent the new frontier of marketing for big brands.
But the results of the tests reveal what no one would have expected: everyone's Find Your Phone Number DNA tells of the most disparate origins. We all have a lot in common with each other. There is no such thing as a pure race. “There would be no such thing as extremism in the world if people knew their origins like this ,” says one of the test participants. A very strong campaign, very effective and which arrives at a very particular historical moment. And the video immediately went viral online: so far, YouTube tells us of a number approaching 6 million views. On both Facebook and Twitter the hashtags # DNAjourney and # letsopenourworld ” are popular all over the world. momondo momondo 2 Accept Advertisement cookies to view the content.
Even Google-addicts search a lot for the video and the campaign: Google Trends tells us that the queries " dna journey ", " dna journey momondo " and " momondo dna test " have seen a surge in the last two weeks. DNA Without a doubt, Momondo's marketing choice is a good one: a travel comparator which, with such a strong campaign, invites you to travel, get to know the world to break down barriers, and proves capable of reaching the user's feelings and linking them to their own. brand name. Furthermore, on its portal, Momondo offers the chance to win a DNA test kit as well as a trip to every single state you come from. DNA In short, the emotions conveyed through one's advertising campaigns seem to represent the new frontier of marketing for big brands.